Posted by Kelly Downing on Fri, Feb 03, 2012 @ 10:47 AM
Check out Lou Imbriano on Bloomberg tlaking about Super Bowl and the NFL.
http://www.bloomberg.com/video/85660790/
Posted by Kelly Downing on Tue, Nov 29, 2011 @ 09:22 AM
iSportconnect is pleased to announce Lou Imbriano has joined as an advisory board member. Imbriano is a fantastic acquisition for iSportconnect’s US office; he has vast experience in the sport business industry having held prestigious marketing roles at top US sports clubs New England Patriots (NFL) and New England Revolution (MLS).
iSportConnect, a fast-growing, exclusive online networking platform geared toward sport industry professionals, is currently expanding its offerings to include conferences and face-to-face networking events.Imbriano will aid iSportconnect in devising strategies for the US sports business market, particularly the NFL, as well as writing expert columns and initiating discussions in iSportconnect sub-communities.
Imbriano studied at Boston College, where he is now a Professor of Sports Marketing, before he began his career as Executive Sports Producer at WHDH in 1987. Between 1997 and 2006 he was Chief Marketing Officer of The New England Patriots. He held the position of Chief Operating Officer at MLS club, New England Revolution between 2001 and 2005.
Since 2006 Imbriano has been President and CEO of TrinityOne, a Marketing Strategy and Business Advisory Consultancy that helps businesses, particularly in the sports industry, to attain and retain customers.
Imbriano wrote a highly-acclaimed business advisory manual ‘Winning The Customer,’ which was published in summer 2011 by McGraw-Hill.
Chris Campasano, iSportconnect’s US Managing Director said: “We are very excited that Lou is joining iSportconnect. His knowledge, insight, and experience in sports marketing will be invaluable in helping iSportconnect grow in the US and globally.”
“The sports business has many brilliant minds around the world and it’s time that we stop looking in our own backyard and truly begin to communicate and consult with everyone in our business. I love the concept of iSportConnect because it will allow the varying points of view in the sports industry to connect and collaborate with ease and efficiency across the globe. I am looking forward to working with Sree, Chris and the board to help the concept flourish.” Said Lou Imbriano.
Read Lou Imbriano's featured profile here
Posted by Kelly Downing on Fri, Nov 11, 2011 @ 10:02 AM
Lou Imbriano is featured in The Phoenix Focus, University of Phoenix's Alumni publication. The November/December 2011 issue is the Entreprenuership Issue and includes Imbriano's piece titled "How to Score Clients."
Posted by Kelly Downing on Tue, Sep 20, 2011 @ 09:57 AM
Nick Varano hosted Lou Imbriano's Winning the Customer book launch party on Monday, September 19th at Strega Waterfront, Boston. The night was a great success and guests included author Dennis Lehane, Boston sports talk legend Eddie Andelman, and NECN sports guy Chris Collins...along with many other friends, family and members of the media.
Nick Varano & Lou Imbriano
Author Dennis Lehane & Lou Imbriano
Posted by Kelly Downing on Tue, Sep 13, 2011 @ 05:07 PM
Relationship Architecture: Turn Consumers Into Fans and Get Them to Spend More
You are invited to join the Boston Business Journal as we host Lou Imbriano, former CMO of the New England Patriots, CEO of TrinityOne and author of Winning the Customer, for an engaging presentation and book signing.
Watch: Winning the Customer Book Trailer
At this event you will learn how to:
-Properly structure your team
-Identify and understand your consumer base
-Transform your business from transactional to relationship-oriented
-Build unbreakable relationships by connecting with people in meaningful ways
-Utilize relationships to maximize the spending of all of your customers
-DELIVER in every customer encounter
-Engage companies and individuals to ensure results
-Determine prospects that have real potential
This presentation is geared toward anyone who generates revenue for an organization including sales teams, CEO's, all C-Level individuals and anyone in a leadership position.
Cost is $95 per ticket. Single ticket includes: A copy of Lou Imbriano's new book, Winning the Customer, a 1-year subscription to the BBJ and continental breakfast. Space is limited.
Event Schedule:
7:30 - 8:30 a.m. - Registration/Networking/Book Signing
8:30 - 9:30 a.m. - Presentation
9:30 - 10:00 a.m. - Book Signing
For more info, contact Shelby Baker at 617-316-3207 or sbaker@bizjournals.com
- When
-
Wednesday, September 28, 2011, 7:30am-10:00am
- Where
-
MCLE, Inc. 10 Winter Place
Boston, MA 02108
Cost:
Cost: $95
Suggested Dress:
Business Casual
Posted by Kelly Downing on Fri, Jul 29, 2011 @ 07:08 AM
Check out an article and trailer for Lou Imbriano's book, Winning the Customer (McGraw-Hill). The book hits stores on September 19th. You can pre-order your copy through Amazon.
Posted by Kelly Downing on Fri, Jun 24, 2011 @ 10:21 AM
Lou Imbriano with Forbes' Mike Ozanian discussing Sports Marketing
Posted by Kelly Downing on Thu, Jun 02, 2011 @ 02:02 PM
Don’t you just hate buzzwords, clichés and catch phrases? We’ve seen them all come and go. In recent years, we’ve seen social responsibility, organic growth (not as in produce), transparency, word-of-mouth, viral - and the list goes on and on. The recent phrase on the tip of everyone’s tongue is social media. Social media expert, social media guru, social media strategy…you see these phrases everywhere.
Honestly, it annoys me. It’s like advertising you are a “one-trick pony” (like that cliché?).
As annoying as it is, if you are in marketing or public relations, it must be part of what you do; however, I stress “part.” Social media should be viewed as another tactic in your marketing arsenal. It is not the newest, greatest fad. Fad, by definition, is a temporary fashion, notion, manner of conduct, etc., especially one followed enthusiastically by a group for a short period of time. I think we can all agree that social media, in one form or another, is here for the long haul. Something that has had such a profound impact on the way people interact and communicate will not just quietly fade away. Social media should not be looked upon as a fad, but rather as an evolution of traditional media.
In Lou Imbriano’s eBook “Guidelines to Social Media in Sports”, he compares Twitter to the CB Radio. Sounds crazy, but it’s true. Imbriano writes that the CB was “technology that allowed you to make statements to many and engage in conversations.” Sounds strangely familiar to Twitter.
Social media is a stable of new tactics that derive from traditional forms of media. It’s available to everyone, from individuals to corporations, and it’s free. You should view social media as one tactic to support your overall business and marketing strategy, similar to your website, advertising, PR, etc. It is one piece of the puzzle, and needs to be looked upon as such. Social media will not solve all your problems. Social media will not turn your entire company around. Social media will not sell out your new product. However, an integrated approach including operational adjustments, marketing structure, traditional media, and social media will help you achieve your goals.
Posted by Kelly Downing on Wed, May 25, 2011 @ 09:47 AM
Boston Herald: Save Nets Reebok Win, Too
May 24, 2011
To the Bruins, it was The Save.
To Reebok, it was The Ad.
In Monday’s Game 5 playoff battle between Boston and Tampa Bay, Reebok scored a sports-marketing goal that was just as “lucky” as Tim Thomas’ stretching save that will stick in B’s fans’ brains forevah.
The puck-stopping product placement netted replay after replay for the Canton-based athletic equipment maker. “Reebok” was so easy to read in slow motion and laid out, like Thomas, left to right across the gaping goal mouth.
Even Versus play-by-play announcer Mike Emrick paused from singing Thomas’ praises to marvel at the stick manufacturer’s good fortune.
“This was picture perfect,” said Glen Thornborough, sports marketing chief for Reebok’s Montreal-based hockey unit that rang up $266 million in sales last year. “It’s almost like someone from our marketing team went down there to set it up the way it actually needed to be placed.”
Reebok is under contract to make all NHL jerseys — stemming from its $200 million takeover of hockey brand CCM in 2004 — but not all players use its equipment. Thomas, who has no official endorsement deal, happened to pick Reebok over its rivals for his goalkeeper gear.
Boston University advertising professor Chris Cakebread said Thomas’ historic save gives “added value” to Reebok’s sponsorship deal with the NHL.
“It was serendipitous. To me it was a fluke that the camera caught it so cleanly,” he said.
“That’s why brands invest in sports, because they get the ancillary benefits of dramatic moments.”
Tim Marken, founder of the Hub’s Altus Marketing and Management, called it a “Reebok billboard.”
“Think of all the games that are played and all the tools of the trade. . . . You can probably count on one or two hands a framed opportunity like this,” he said.
Nike got a memorable money shot at the 2005 Masters when Tiger Woods’ key chip shot rolled ever-so-slowly into the 16th hole as a CBS camera zoomed in on the trademark Swoosh.
Last year, Lumber Liquidators emerged a winner in the infamous “imperfect game” pitched by the Detroit Tigers’ Armando Galarraga. The Stoughton-founded firm’s revolving sign slid into view behind home plate seconds before umpire Jim Joyce botched the call that gave a lucky break to an everyday ad that ended up in countless replays as the baseball world burned.
Lou Imbriano, a sports marketing expert at Boston’s TrinityOne Worldwide, said Reebok will reap a massive marketing payoff from the heroics of Thomas and his $99 stick.
“That was like a movie save,” Imbriano said. “You don’t see that in a regular play, you see that in movies and TV commercials, so (Reebok) got a live-action commercial.”
Posted by Kelly Downing on Thu, Apr 28, 2011 @ 10:21 AM
http://blogs.forbes.com/mikeozanian/2011/04/28/names-you-need-to-know-lou-imbriano/
Apr. 28 2011 by Mike Ozanian
Lou Imbriano is the CEO ofTrinityOne Sports, a sports and entertainment marketing company he founded in 2006 that specializes in maximizing revenue generation and brand awareness for sports teams like the National Basketball Association’s Boston Celtics and NASCAR’s Richard Childress Racing.
Imbriano, 45, built his stellar reputation as the marketing honcho for the National Football League’s New England Patriots and Gillette Stadium for nine seasons and also served as COO of the New England Revolution of Major League Soccer for a few years. During this time Imbriano worked for team owners Robert Kraft and his son Jonathan, among the smartest and most highly respected owners in sports.
While working for the Kraft family, Imbriano increased sponsorship and advertising revenue from $16 million to over $90 million by creating and developed such profitable and brand-building events like Patriots Experience, New England Patriots Charitable Foundation Annual Golf Tournament, Super Bowl Revenue Capitalization Plan, New England Revolution’s Soccer Celebration, New England Revolution Center Circle season ticket program, New England Revolution Presidents Club and Netside Terrace hospitality programs, Revolutionsoccer.net radio and Patriots.com radio programming. Imbriano also designed the blue print to achieve the largest single game attendance in MLS history (2002 MLS Cup) and created and produced Sports Jam , a sports interactive fan festival that incorporated aspects of all of the major professional sports teams in New England.
With TrinityOne Sports, Imbriano is using his event, television and online experiences to help teams use social media to increase brand strength and revenue (see his guidelines for sports and social media below). He is also going to be working with athletes. “The big mistake many teams and athletes make is not integrated social media with the overall strategy of the team” says Imbriano. “We do not believe they should be kept separate. We believe they are one in the same.”