Boston Business Journal hosts Lou Imbriano, author of Winning the Customer, on 9.28 for an engaging presentation and book signing
Posted by Kelly Downing on Tue, Sep 13, 2011 @ 05:07 PM
Relationship Architecture: Turn Consumers Into Fans and Get Them to Spend More
You are invited to join the Boston Business Journal as we host Lou Imbriano, former CMO of the New England Patriots, CEO of TrinityOne and author of Winning the Customer, for an engaging presentation and book signing.
Watch: Winning the Customer Book Trailer
At this event you will learn how to:
-Properly structure your team
-Identify and understand your consumer base
-Transform your business from transactional to relationship-oriented
-Build unbreakable relationships by connecting with people in meaningful ways
-Utilize relationships to maximize the spending of all of your customers
-DELIVER in every customer encounter
-Engage companies and individuals to ensure results
-Determine prospects that have real potential
This presentation is geared toward anyone who generates revenue for an organization including sales teams, CEO's, all C-Level individuals and anyone in a leadership position.
Cost is $95 per ticket. Single ticket includes: A copy of Lou Imbriano's new book, Winning the Customer, a 1-year subscription to the BBJ and continental breakfast. Space is limited.
Event Schedule:
7:30 - 8:30 a.m. - Registration/Networking/Book Signing
8:30 - 9:30 a.m. - Presentation
9:30 - 10:00 a.m. - Book Signing
For more info, contact Shelby Baker at 617-316-3207 or sbaker@bizjournals.com
- When
-
Wednesday, September 28, 2011, 7:30am-10:00am
- Where
-
MCLE, Inc. 10 Winter Place
Boston, MA 02108
Cost:
Cost: $95
Suggested Dress:
Business Casual